Video: What makes the ‘Into the Breach’ trailer Damn Near Perfect?

Here’s five takeaways from the ‘Into the Breach’ announcement trailer — especially for those working with turn-based tactics games:

[Transcript:]

Into The Breach — it might be a little while until this game comes out. But I’m chomping at the bit. Why? It’s trailer is Damn-Near-Perfect.

Let’s check it out.

Here are some takeaways for your own announcement trailers — especially if you’re making a tactics game.

1. TACTICS? Show the interactions in SUPER-SPEED

Anybody who plays tactics games knows most of the game is sitting there thinking about what to do. Don’t show that! But do show the fast-breaking action. Make us feel these hits connect — as fast as possible!

2. Frame the player’s role

If your game’s objective isn’t clear. Try telling them. You can always pare-back if it’s too hammy. See how the city is under attack by kaiju and the big robots arrive with the, “Protect the city?” This establishes the objective for the player. A little bit of context is all the viewer needs to see themselves in the game.

3. Establish street cred — while establishing new gameplay

If you’ve got experience, show it, but highlight your new hotness.

4. Use some swirly-twirly camera focus!

It’s your job to make sure folks only see what you want them to see. When your game has a really-busy heads-up display, you gotta snag the camera control, zoom-in, get in there, keep the camera moving along. Drive their eyes.

5. UNIQUE FRIGGIN’ GAMEPLAY

I don’t know any other tactics games that involve time travel, at least not off the top of my head. This line right here: “If you really can go back in time, do it now?” That’s fancy! Highlight, underline, ALL-CAPS that stuff! Be unique.

THUMBNAIL_Breach

Once again, those key takeaways are:

  1. TACTICS? Show the interactions in SUPER-SPEED
  2. Frame the player’s role
  3. Establish street cred — while establishing new gameplay
  4. Use some Swirly-twirly camera focus
  5. UNIQUE FRIGGIN’ GAMEPLAY

I’m M. Joshua. Find me at mjoshua.com. And? Feel free to subscribe — for the next time we look at a damn-near-perfect trailer.

Lessons from the Severed trailer: race across the literacy gap

Severed’s trailer achieves masterful literacy in record time — it says 15 things about Severed within 28 seconds:

  1. Drinkbox Studios: makers of Guacamelee.
  2. (Notice a similar colorful Guacamelee style.)
  3. (Sinister music.)
  4. Meet scared girl.
  5. Evil dragons!
  6. Arm got chopped off.
  7. Family lost.
  8. See scared girl with bloody bandages — and missing arm.
  9. Go into scared girl’s head.
  10. Explore dungeons through girl’s perspective — on a rigid first-person grid (in pseudo 2D).
  11. Enter battle when walking into black spirit thins.
  12. Enemies surround you in battle.
  13. Hold-touch the screen to charge a touch-slash.
  14. Parry enemy attacks by swiping along their attack-arms.
  15. Slash the enemy enough and they turn into a bloody mess (Yay!).

This trailer makes the explanation of some of the most difficult-to-explain gameplay seem as easy as spreading butter. The director of this trailer, Marlon Wiebe captured so much about Severed because of a process of that he detailed in his trailer blog. In short, this was not the first trailer that Marlon made for Severed, and he sought to right some wrong impressions made from the previous trailer he made.

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Marlon said:

After working with the guys at Drinkbox Studios on the previous trailer, they came back to me with a few things that people didn’t realize about the game after watching the trailer then playing the demo.

The key takeaway is to implement an iterative approach to solving a trailer’s gameplay communication problems. Drinkbox noticed players thought you tapped to attack in the game instead of the actual slicing. So Marlon tried an Apple-style circle, only to find that didn’t work right; instead he modeled a hand, gave it a screen-indicating drop shadow, and started with a sped-up charge-attack to draw eye-focus before turning into a slash.

severed-combat

These are all creative problem solutions that took some discovery and trial-and-error. Iteration, essentially. A first-time trailer for a hard-to-explain game will run into a bunch of challenges and problems. When you take time for discovery, you can communicates a game’s complex ideas in record time. Smart-and-steady wins the race.

Also, if you haven’t had a chance to try Severed on Vita or iOS, I couldn’t recommend it more. It’s probably my favorite game I’ve ever played on my phone. And it’s just come out on Wii U and 3DS.

Source: Severed PSX 2015, Marlon Wiebe