I promise that you’ll walk away from this video with some super rich insights on how to make your game’s trailer, but good googly moogly, was this not a good day to test-drive that shirt. It looks like I have no neck! Still, devs tell me they got a ton of ultra-golden keys to trailer production out of it, so I hope you get a truckload too.

Everything devs need to know about trailers

Sign-up for M. Joshua’s trailer tips and insights