Game marketing mogul, Justin Carroll joins me with game PR expert Racheal Mack as we put our heads together answering the toughest questions game devs face with marketing their games. It’s been great for all of us: lots of cross-learning and skill-refining that come along. Plus, devs are smart people who ask smart questions, which generally means that we get to dig deep for answers.
We’re only four episodes in, but you can watch our previous episodes on the following topics:
Our best episode so far is our latest, one about elevator pitches. I’d recommend starting there.
If you’ve got any questions about game marketing, want to propose a topic, or ask a question?
We’d love to deep-dive a topic you’ve been thinking about, and make it the focus on one of our next streams. You can reply here in the comments, on one of the YouTube videos, or shoot me an email at firstname.lastname@example.org.
And be sure to check the show out when we’re live on Mondays at 4pm EST. We’ll be out December 26 and January 2 because of the holidays, but be sure to check us out on December 19, January 9, and every Monday after that!
Also, you can subscribe to the show and set a notifications to get an alert when we go live on our YouTube Channel.
Super-good marketing training materials are like secrets in Mario games—abundant, but you just gotta know where to look. My trailers are on the right track, but I know there’s a lot of room for refinement.
Justin Carroll (not me)
Meet Justin Carroll.
Fortunately I come across rad folks like Justin Carroll (of Monastery) who have sage advice on how to super-charge your stuff. Here’s what he said:
Do your homework.
Add these key resources your news feed (I use Feedly) and read up, son!
Indie game devs are DIYers at heart. I can’t under-estimate this. They only pay for two things: how to learn, and services that are better/faster than they can do on their on. I think I got the latter of these things, but it’s time to gear-up for the former. SeanWes made a killing off of teaching people how to do hand-lettering. There’s a good chance I could slay folks too if I sell training on how to make game trailers (especially ones that capture the player’s heart). To use an old cliche, I could catch fish or teach fishing.
Email-market the snot out of this
Forget every other form of social media and just focus on building your email list. Then send the best and most valuable stuff you’ve got. Be lavish. The easiest way to do this is to build tools that offer value to indie devs who are making DIY trailers. So this is what I’m gonna do. You want good free stuff?
“Oh, and don’t forget call-to-actions!”
Great idea: Sign-up!
(Receive M. Joshua’s trailer tips, tutorials, and insights).