I recently published Why your video game trailer didn’t work at Kotaku, The 7 worst mistakes you can make with your game trailer at Gamasutra, and Don’t make these mistakes in your game’s trailer at r/gamedev. Each of these outlets is a re-sharing of the same article posted here on this blog, Worst Trailer Mistakes. Expansions may be in-order.
Beyond trailers, I’m fascinated with unfolding developments in the world of games. Couch multiplayer games have something of an exposure and a adoption problem that needs to be overcome for the genre to endure, so I wrote Trench Run and the future of local multiplayer innovation over at Indie Haven. Semi-relatedly, being lost in games is usually a bad thing, but here’s a powerfully good use of lostness: Finding Home in ‘Paws: A Shelter 2 Game at Gamechurch.
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I want you to have the best indie game trailer resources—especially a guide on how to make trailers around the player’s emotional journey.
Here’s an assortment of my very best Gamasutra contributions. Enjoy!
1. Make trailers that capture the player’s emotional journey
The best and most-powerful game trailers toss us through a ringer of ups and downs. That rapid-fire assault of emotional intensity is what grabs us. It’s what makes us say, “I want that.” The thing is, most game trailers forget the player’s emotions.
2. Best indie game trailers of Q1 2016
The best game trailers distill your interactive experience into a non-interactive shorthand that feels like shadow of something greater. These trailers bridge that player-shadow gap very well.
3. Your game’s trailer isn’t for you
Being careful doesn’t sell a game. Taking risks does. Fierce space-action [in the trailer] sold me on Galak-Z even though it wasn’t accurate to my experience with the game… You’d rather see what happens when the crap hits the fan. Fan-crap-spray sells games.
4. Best indie game trailers of 2015
Since starting to make indie game trailers, I’ve learned that the best ones make you want to play regardless of whether or not the game is fun. Not only do these trailers do this by captivating our longings and our fears, but all of them do this exceptionally well.
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