Schooled

Super-good marketing training materials are like secrets in Mario games—abundant, but you just gotta know where to look. My trailers are on the right track, but I know there’s a lot of room for refinement.

Justin (not me)

Justin Carroll (not me)

Meet Justin Carroll.

Fortunately I come across rad folks like Justin Carroll (of Monastery) who have sage advice on how to super-charge your stuff. Here’s what he said:

Do your homework.

Add these key resources your news feed (I use Feedly) and read up, son!

  1. The SeanWes Podcast.
  2. Copywriting masters at copyhackers.com.
  3. Ramit Sethi at doubleyourfreelancing.com and growthlab.com.
  4. Reddit’s r/gamedev group also does Marketing Monday giddyups.
  5. Everything on gamasutra.com.
Me (not Justin — though I realize all white guys with beards and fauxhawks look a lot alike)

M. Joshua (me)

“Start a blog,” he says.

Yes. I’ll do that.

Teach how to do what I do (make game trailers).

Indie game devs are DIYers at heart. I can’t under-estimate this. They only pay for two things: how to learn, and services that are better/faster than they can do on their on. I think I got the latter of these things, but it’s time to gear-up for the former. SeanWes made a killing off of teaching people how to do hand-lettering. There’s a good chance I could slay folks too if I sell training on how to make game trailers (especially ones that capture the player’s heart). To use an old cliche, I could catch fish or teach fishing.

Email-market the snot out of this

Forget every other form of social media and just focus on building your email list. Then send the best and most valuable stuff you’ve got. Be lavish. The easiest way to do this is to build tools that offer value to indie devs who are making DIY trailers. So this is what I’m gonna do. You want good free stuff?

“Oh, and don’t forget call-to-actions!”

Great idea: Sign-up!


(Receive M. Joshua’s trailer tips, tutorials, and insights).