Video: What makes Flinthook’s trailer Damn Near Perfect?

Here’s five takeaways from Flinthook’s ‘Damn-Near-Perfect’ gameplay trailer:

[Transcript:]

Flinthook! It’s wooing gamers (and game devs) everywhere! Why? Well, it can’t hurt that the gameplay trailer is damn-near-perfect.

Let’s check it out.

Here’s some takeaways, from Flinthook’s trailer, for your own game’s trailer:

1. Use #BRANDCOLORS

Notice these Flinthook™ color bars! We haven’t even started the trailer yet! And already the game is subconsciously establishing its unique voice.

Here’s a quick test: can somebody look at any screenshot from your game and instantly tell that it’s your game?

2. Try a sweet one-shot opener!

Notice how in the first fifteen seconds we’re treated to everything we need to know about the game: the genre, Flinthook’s unique-take on the genre: specifically, the sweet hook-shot! And, killing enemies to bag the loot! If you can show everything that your game does in one shot? Do it right away!

3. Use a bit of “outside” voice

You’re biased and your opinion doesn’t matter. What others say about you, though? Yeah, use it if you got it. The more variety and big names here, the better.

4. UNIQUE FRIGGIN’ GAMEPLAY (This is important)

Nobody else out there has sweet hookshot action like Flinthook. I mean — it’s in the name: flint-hook. But what’s most important is that this one-of-a-kind hookshot action is front-row-center. The trailer opens on hooking. And the trailer ends on hooking. 

Make sure you tattoo this on your forehead: your unique gameplay is how you stand out against the SEA OF STEAM RELEASES.

5. Sneak some player motivations in there.

Notice when the trailer says, “Become the greatest space pirate,” and then shows some action. Then it’s all “Plunder randomly-built spaceships.” This is great too: I love how this line addresses the roguelike structure of the game.

These little statements say so much about why you wanna play the game. And they speak to you kind-of on a subconscious level.

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Once again, those key takeaways are:

  1. Use #BRANDCOLORS™
  2. Try a sweet one-shot opener!
  3. Use a bit of “outside” voice
  4. UNIQUE FRIGGIN’ GAMEPLAY
  5. Sneak some player motivations in there.

I’m M. Joshua. Find me at mjoshua.comwhere I’m available for trailer consultations and trailer projects. And? Feel free to subscribe — for the next time we look at a damn-near-perfect game trailer.

16 dev interviews that I did on game design motivation

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Last year, I interviewed many game developers about what motivates their work. The result is over sixteen podcast episodes that I strongly recommend:

  1. Adam Saltsman (Canabalt)
  2. Fernando Ramallo (Panoramical)
  3. Navid Khonsari (1979 Revolution)
  4. Justin Fox (ReElise)
  5. Ryan & Amy Green (That Dragon, Cancer)
  6. Logan Fieth (4 Sided Fantasy)
  7. Patrick Blank (Torchlight, Hob)
  8. Peter Castle & Tom Cox (Tahira: Echoes of the Astral Empire)
  9. Nic Biondi (Hardlander)
  10. Timmy Cleary (Aetherlight)
  11. Jon Remedios (SSMP)
  12. David Pittman (Eldritch, Slayer Shock)
  13. Michal Staniszwski (Bound)
  14. Evan Todd (Lemma)
  15. Jay Tholen (Dropsy)
  16. Rand Miller (Myst, Obduction)

Suggested starting points:

Grey hair is under-appreciated in game dev discussion, so I super-loved Rand Miller’s wise responses to questions about success and suffering. He talks about what it meant for Myst to be the “most successful PC game of the 90s.” Talking to Michael Staniszwski about Bound was one of the most illuminating chats I’ve had. Start there if you like charming Polish accents, game philosophy, and want to understand the tension between demoscene “games” and traditional games. Parenting while in game development is something we’re all wrestling with more and more. So I can’t heartily-enough recommend Amy and Ryan Green’s interview, where we talk about life/crunch balance and their game, That Dragon, Cancer.

Most of those are Gamechurch podcasts that I did with my co-host Drew Dixon. Others were with Thomas Henshell (Archmage Rises). In addition, Drew and I interviewed experts like Kert Gartner (a fellow trailer producer) and Science Mike (a science & religion guy). Drew and I also hosted a few more discussions on themes like grace in games, PAX West, and what games Jesus loves (a tongue-in-cheek discussion).

I look forward to continuing these kinds of interviews in 2017 — and can’t wait to share our most recent interview with Thumper designer/programmer, Marc Flury.

Podcast Expertise: Grace & Broken Discernment

You want to hear from experts whenever you listen to podcasts. And while most of my expertise is in trailer production, I’m also a huge fan of processing the nature of play with different communities — including faith communities. Video games handle grace in powerful ways, and you’ll probably agree that video game discernment is broken, but the question is whether or not you’re up for some hour-long conversations on those subjects from some experts (myself included)? If you haven’t closed this tab by now, you’re clearly in the right place.

Grace in Games

We wrangled Gamechurch writers together to explore games that handle Grace with, er, um, grace:

The GameChurch Podcast #65: Grace in Games: A Roundtable Discussion

Game discernment is broken

In Theology Gaming’s teensy pocket of the interwebs, we elaborated on the notion that “discernment is broken;” and how games criticism offers tools for better processing:

Theology Gaming Podcast #96 – Discernment Is Broken

DOOM piece & trailer review

We love playing Heavy Metal Messiah in DOOM, but why? I rip and tear into that question in this article. A snippet:

DOOM gives you messianic rights; it tells you you’re the chosen one—and gives you all the guns you need to rid the world of sin—one Glory Kill at a time. DOOM overwhelms the senses with satanic imagery and the most Ultra-Violent challenge anybody could ask for, yet ultimately DOOM is still too easy—too doable to express the unnerving tensions of the true messianic self-sacrifice that we’re invited to. And that’s why we love DOOM so much: it makes messiahship easy.

Read More

DOOM Trailer Review

DOOM’s Fight Like Hell cinematic trailer does something rare: it inserts us into the game’s brainspace without showing any gameplay. The only on-screen verbs are reproducible in-game. Notice the shots of the Doom Marine’s armor. Those shots tell us the most important thing about the game’s story: your demonic clashes are the story. Your actions matter. DOOM’s first-person gameplay showcases this, but this trailer shows us what the player looks like.

Keep this in the back of your mind when you think about your game’s trailer: how do we show the player? How do we show that their actions are the story?

Stephen’s Sausage Roll piece & trailer review

Stephen’s Sausage Roll taught me how to overcome impostor syndrome. So I penned a piece about it (which Critical Distance recognized).

Stephen’s Sausage Roll: Overcoming Impostor Syndrome:

I feel like a Vegan at a sausage fest when I play Stephen’s Sausage Roll. Being out of place isn’t unfamiliar. I’ve worked at a tech company surrounded by MIT and Harvard grads when I’ve barely got through a local art school, but Stephen’s Sausage Roll questions my intellect at every juncture. I hammer my brain against its near-impossible puzzles, making almost no progress at all. It feels like a showdown against my old nemesis: Impostor Syndrome. He shouts me down at every step of the game, “You don’t belong here, dumbass!” That nasty old Impostor Syndrome isn’t going down without a fight, but I think I’m finally ready to give that old coot a swift kick to the sausage.

Fifteen minutes later, I’m ready to say uncle—again.

Continue Reading at Gamechurch.com

~

A brief Stephen’s Sausage Roll trailer review:

This trailer didn’t invite me into the tensions of the play experience. While the length, tone, and single-shot stylings are admirable, you can’t gain a sense of the player’s motivation or the core verb set.  While it was wise to keep the lid on those puzzle-breakthroughs, I’m afraid that this trailer only serves as an additional gate to those on the fence of spending the $30 premium asking price. A different framing device could have showcased the smart tactical grilling required to ensure an even four-part sausage cook; and thus, helped would-be players over that final purchase decision hurdle.

Kotaku exposure galore!

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I recently published Why your video game trailer didn’t work at Kotaku, The 7 worst mistakes you can make with your game trailer at Gamasutra, and Don’t make these mistakes in your game’s trailer at r/gamedev. Each of these outlets is a re-sharing of the same article posted here on this blog, Worst Trailer Mistakes. Expansions may be in-order.

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Beyond trailers, I’m fascinated with unfolding developments in the world of games. Couch multiplayer games have something of an exposure and a adoption problem that needs to be overcome for the genre to endure, so I wrote Trench Run and the future of local multiplayer innovation over at Indie Haven. Semi-relatedly, being lost in games is usually a bad thing, but here’s a powerfully good use of lostness:  Finding Home in ‘Paws: A Shelter 2 Game at Gamechurch.

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Gamasutra

I want you to have the best indie game trailer resources—especially a guide on how to make trailers around the player’s emotional journey.

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Here’s an assortment of my very best Gamasutra contributions. Enjoy!

1. Make trailers that capture the player’s emotional journey

The best and most-powerful game trailers toss us through a ringer of ups and downs. That rapid-fire assault of emotional intensity is what grabs us. It’s what makes us say, “I want that.” The thing is, most game trailers forget the player’s emotions.

2. Best indie game trailers of Q1 2016

The best game trailers distill your interactive experience into a non-interactive shorthand that feels like shadow of something greater. These trailers bridge that player-shadow gap very well.

3. Your game’s trailer isn’t for you

Being careful doesn’t sell a game. Taking risks does. Fierce space-action [in the trailer] sold me on Galak-Z even though it wasn’t accurate to my experience with the game… You’d rather see what happens when the crap hits the fan. Fan-crap-spray sells games.

4. Best indie game trailers of 2015

Since starting to make indie game trailers, I’ve learned that the best ones make you want to play regardless of whether or not the game is fun. Not only do these trailers do this by captivating our longings and our fears, but all of them do this exceptionally well.

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