"If you're an indie studio interested in a trailer that tells the story of the player, I'd highly, highly recommend M. Joshua"
-Josh Larson, That Dragon, Cancer
"This is the best ****ing trailer for a videogame I have seen in my entire ****ing life! ... Make more trailers like that!"
-TotalBiscuit (on the trailer for Super Flippin' Phones)
"He distills what's great about the game for someone seeing it for the first time. His artistic eye and technical wizardry really capture the essence of what we are building."
-Thomas Henshell, Archmage Rises
Trailer Tips & Advice [M.Joshua's Blog] — (Top Posts): 1. Salvage your game trailer 2. Lessons from our Poly Bridge launch trailer 3. How much for a trailer? 4. How do you hand-off your trailer? 5. Worst trailer mistakes
I have always loved game trailers — I still get excited every time I press play. Games criticism has also been a passion of mine: I've spent years covering games for outlets including Kotaku, Gamasutra, ZAM, Gamechurch, Plus 10 Damage, Indie Haven and more.
I merge this knowledge into my trailer approach: player focus.
How do players connect with your game? Let’s start with a playtest. With a build of your game, I’ll test player reactions with members of my small community. I take special note of the strong reactions and the arc of the player’s emotional journey. Then I take those moments into consideration — and craft
a trailer that captures the player’s joy!